Redefining Travel Comfort
GoTravel are the global leaders in travel accessories for the everyday commuter, jetsetter, family traveller and even the home. Functional and feature-rich designs that truly benefit each individual.
Working with Skookum PR, and with an existing storyboard having previously been created, our objective was to adapt what was already in front of us, develop new scenes, elevate the overall narrative and bring the entire animation to life in 3D.
Targeted at a business class, or frequent flyer passengers. The Ultimate contains an array of product features which needed to be brought to life and showcased effectively. From memory foam fabric, to a breathable shell, adjustable magnetic clasps and even a handy pocket there was a lot to highlight, with the overarching goals being ‘how do you make a neck pillow look inviting?’
Credentials
Client – Go Travel | PR Agency – Skookum PR
Creative agency – Never Dull Studio
Animation – Never Dull Studio, Jonty Whiter, Frameboy Studio
Redefining Travel Comfort
GoTravel are the global leaders in travel accessories for the everyday commuter, jetsetter, family traveller and even the home. Functional and feature-rich designs that truly benefit each individual.
Working with Skookum PR, and with an existing storyboard having previously been created, our objective was to adapt what was already in front of us, develop new scenes, elevate the overall narrative and bring the entire animation to life in 3D.
Targeted at a business class, or frequent flyer passengers. The Ultimate contains an array of product features which needed to be brought to life and showcased effectively. From memory foam fabric, to a breathable shell, adjustable magnetic clasps and even a handy pocket there was a lot to highlight, with the overarching goals being ‘how do you make a neck pillow look inviting?’
