Cities of the Future
Microsoft Surface wanted to form a stronger connection between their latest product ranges, and creative professionals. They needed an idea which could showcase the possibilities and features of the surface range, while also getting their products in the hands of creatives of all abilities.
Working with Microsoft we partnered the brand with global events company, Glug, and conceptualised a campaign entitled, ‘Cities of the Future’. The campaign placed three artists, all with different styles and abilities, in different parties of London and Manchester, and utilising the Surface Studio we them reimagine what a future skyline might look like.
Final visuals from China Chapman, Monty Sainsbury & Patrick Michell
As part of the campaign we also conceptualised and produced the ‘Skyline Drawing’ event, which took place at City Hall. Our three resident arts were in attendance, alongside an array of creative professionals who brought their artistic skill and unleashed a whirlwind of creativity to imagine their own London skylines.
Credentials
Client – Microsoft Surface
Events Company – Glug Events
Creative agency – Never Dull Studio
Video – Truk
Cities of the Future
Microsoft Surface wanted to form a stronger connection between their latest product ranges, and creative professionals. They needed an idea which could showcase the possibilities and features of the surface range, while also getting their products in the hands of creatives of all abilities.
Working with Microsoft we partnered the brand with global events company, Glug, and conceptualised a campaign entitled, ‘Cities of the Future’. The campaign placed three artists, all with different styles and abilities, in different parties of London and Manchester, and utilising the Surface Studio we them reimagine what a future skyline might look like.
Final visuals from China Chapman, Monty Sainsbury & Patrick Michell
As part of the campaign we also conceptualised and produced the ‘Skyline Drawing’ event, which took place at City Hall. Our three resident arts were in attendance, alongside an array of creative professionals who brought their artistic skill and unleashed a whirlwind of creativity to imagine their own London skylines.
Credentials
Client – Microsoft Surface
Events Company – Glug Events
Creative agency – Never Dull Studio
Video – Truk
