Performance With A Purpose

House of Yösef is a contemporary dance and performing arts studio in the city of Leicester, England. The work they create focuses on the chaos of life, and all of its subtle obscurities and behaviours. From mental health, femininity and sexuality House of Yösef aim is to push boundaries and break down stereotypes around key issues.

An adaptable layout system was created so assets could be dispersed across a space in a way which delivered information at different stages. The assets were connected by a stroked line to communicate bringing the audience on a journey with the performance.

The typeface, Yösef Sans, was designed to feel unorthodox, awkward and mismatched. Letterform stems were thickened, or reduced in order to create the feeling of balance.

The studio which now sits in the heart of Amsterdam continues to explore challenging themes through the use of workshops, shows and conversation.