A Worlds First Event Combining Grime and Ballet
We teamed up with Notworking™ superstars Glug Events, Boxpark Wembley & Pravha UK to explore the fusion of grime and contemporary dance! It was an evening to celebrate both music and dance through performance, talks & workshops.
Headlining the evening was a brand new collaborative performance from leading lady in grime, Lioness & world class choreographer Alexander Whitley. Music produced by grime OG, Nat Powers & classically trained, Tanya Cracknell, AKA The Grime Violinist.
The Challenge
BoxPark were looking to attract a more culturally minded, and creative audience to their latest venue in Wembley. To do this they partnered with Glug Events to produce, curate and deliver the world first event with Studio BND providing disruptive and eye catching designs across social, video and digital.
The event required a series of bespoke designs across graphic, digital and motion, along with content strategy and marketing output. We filmed on location and built up the event narrative with footage & photos from rehearsals. This combined with a strong visual style and recognisable branding meant that our content resonated with talent and audiences, which resulted in the spread and sharing of the event.
20,000 Instagram stories impressions.
Coverage across 15 press outlets including BBC News, Radio, ITV and The Guardian.
300,000 organic impressions across Glug HQ, Twitter & Instagram channels.
Over 100 Instagram & twitter posts generated by talent and speakers.
70+ stories mentions on the night, tagging talent, partners & venue!
The Event
The live event ran for one night. Alongside the main London sketchbook performance by Lioness and the Alexander Whitely Dance Company was a host of other activities. From smaller dance performance, to break dancing and lyric writing classes, and panel discussions. It was a celebration of two art forms, both of which contain many stereotypes around them and the type of audiences which they attract. The event aimed to break these stereotypes.
Press
The event gathered numerous articles, features and mentions from dozens of press and media outlets, both local and national. Some of the most notable of being:
A Worlds First Event Combining Grime and Ballet
We teamed up with Notworking™ superstars Glug Events, Boxpark Wembley & Pravha UK to explore the fusion of grime and contemporary dance! It was an evening to celebrate both music and dance through performance, talks & workshops.
THE CHALLENGE
BoxPark were looking to attract a more culturally minded, and creative audience to their latest venue in Wembley. To do this they partnered with Glug Events to produce, curate and deliver the world first event with Studio BND providing disruptive and eye catching designs across social, video and digital.
20,000 Instagram stories impressions.
Coverage across 15 press outlets including BBC News, Radio, ITV and The Guardian.
300,000 organic impressions across Glug HQ, Twitter & Instagram channels.
Over 100 Instagram & twitter posts generated by talent and speakers.
70+ stories mentions on the night, tagging talent, partners & venue!
The Event
The live event ran for one night. Alongside the main London sketchbook performance by Lioness and the Alexander Whitely Dance Company was a host of other activities. From smaller dance performance, to break dancing and lyric writing classes, and panel discussions.
Press & Shoutouts
The event gathered numerous articles, features and mentions from dozens of press and media outlets, both local and national. Some of the most notable of being:
BBC Entertainment News ITV Entertainment News Voice Magazine // BBC Sounds // Redbull // Harrow Times
