Creating a brand new Art Prize for Concord Publishing
2021 saw the launch of Concord Publishing’s first every annual Art Prize. A campaign that aimed to discover artistic talent by having people respond to one of ten musical tracks from Concords expansive catalogue.
From the entries, ten shortlists were selected, awarded £1000 each to develop their idea, with a final winner being awarded £10,000 at a private exhibition in September.
The Challenge
Concord asked us to oversee the visual update, implementation and management of the campaigns social media channels, along with conducting digital-based marketing to help increase the number of entries, along with the amount of engagement, followers and press surrounding the prize itself.
Working with Concord, we strategically concepted and re-structured the Art Prize. We then completed a refresh of the social media channels and visual identity, focussed on value-based content and increasing audience interaction to help drive traffic and increase engagement/submissions. Alongside this, we conducted paid and organic marketing to further effectively promote the Art Prize, ensuring the right audiences were discovering the channels.
We also conducted the design and installation for the event with assistance from our friends, Printalicious who handled the print output and part of the install.
Video Credit: Tom Sentpetery – Enlisted by Concord Music Publishing
Creating a brand new Art Prize for Concord Publishing
2021 saw the launch of Concord Publishing’s first every annual Art Prize. A campaign that aimed to discover artistic talent by having people respond to one of ten musical tracks from Concords expansive catalogue.
From the entries, ten shortlists were selected, awarded £1000 each to develop their idea, with a final winner being awarded £10,000 at a private exhibition in September.
Jumping back to early March and the entries had been open for five months and the deadline at the end of April was looming. Concord asked us to oversee the visual update, implementation and management of the campaigns social media channels, along with conducting digital-based marketing to help increase the number of entries, along with the amount of engagement, followers and press surrounding the prize itself.
Working with Concord we strategically re-structured the Art Prize, moving the deadline back by a month to allow appropriate time to meet their requirements. We then completed a refresh of the social media channels, with a focus on value based content and increased audience interaction to help drive traffic and increase engagement/submissions. Alongside this we conducted paid and organic marketing to further effectively promote the Art Prize, ensuring the right audiences were discovering the channels.
Video Credit: Tom Sentpetery – Enlisted by Concord Music Publishing
